Wednesday 31 August 2011

Several problems with your marketing approach, Asus.

We all love spam, especially when bored at work and trying to internet shop our way out of madness the 'economic growth slowdown'. Particularly I am a fan of targeted marketing, based on my web preferences (porn and mobile phones mainly), and often fall fowl to entering competitions and whatnot and getting associated spam, thankfully its normally for products I'm actually interested in. Until now:

Asus got it so, so, very wrong with this - the asus@vibe 2nd anniversary web event. Problems, I will provide for you in a simple list:

  1. asus@vibe makes it seem like one of the worlds largest manufactures of consumer electronics has finally branched out into vibrating dildos. Note to self: If Apple did this perhaps their fangirls would be less stuck up about everything???
  2. I had to read to the bottom of the email just to work out WHERE THE HELL YOU BUY THESE BOOKS! It's appears they are adorning their eeeeeepads with a bookshop! Would have been nice to have told me that before, also, leads to point - 
  3. WHY DO THEY ONLY SELL CRAPPY TRASH FICTION FOR PRE-MENOPAUSAL WOMEN! Read any one of these blurbs for a shiver down your spine:
"Sara B. is losing her cool. Not just in the momentary-meltdown kind of way—though there's that, too. At the helm of must-read Snap magazine, veteran style guru Sara B. has had the job—and joy—for the past fifteen years of eviscerating the city's fashion victims in her legendary DOs and DON'Ts photo spread. But now on the unhip edge of forty, with ambitious hipster kids reinventing the style world, Sara's being spit out like an old Polaroid picture: blurry, undeveloped and obsolete. Fueled by alcohol, nicotine and self-loathing, Sara launches into a cringeworthy but often comic series of blowups—personal, professional and private—that culminate in an epiphany. That she, the arbiter of taste, has made her living by cutting people down…and somehow she's got to make amends."

ARRRRRHGHBHBHBHBHEBHE!

2 comments:

  1. I am losing my cool, not just in terms of my absolute, raging disgust at this blurb - though there's that too. At the wane of her creative powers, Pamela Klaffke, whose sole claim to Wikipedia fame is a redirect to "oniomania", the technical term for compulsive shopping - has charted (I assume) the downward followed, inevitably, by the upward spirals of her thinly veiled, neurotic projections of her own self-loathing. But now that the exiguous characterization, not to mention the literally unbelievably hackneyed plots, have all but left her a gibbering, compulsive wreck. But now her children (and by that I mean her yapping dog-like rats) have successfully shat out better novels than she could ever hope to dare to dream to imagine. Fueled by valium, cheap chardonnay and homeopathic placebos, Pamela launches into a epic series of psychological breaks that culminate in her timely, and unbelievably violent suicide. It's the only way she can make amends. For this unbelievable shitfuckery.

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  2. Blurbs rewritten should definitely become a standing feature for us.

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